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Nickelback unveils video for ‘Feed The Machine' title track

Feed The Machine © Nickelback, BMG [Fair Use]

Nickelback has released the official video for "Feed The Machine," the title track and first single from the Canadian act's ninth studio album.

The clip is set in a dystopian, post-apocalyptic future where machines have imprisoned humans and the band portrays freedom fighters who free the enslaved humans from their mechanized captors.

Frontman Chad Kroeger told us that the song "Feed The Machine" asks why human beings tend to blindly go along with what they're told to think, do and buy: "It's the conversation starter of, 'Yeah, why do we do this? And oh yeah, why do we do that? And why, you know, why do I smoke this and think it's okay, and why do I eat that and think it's all right, and why do I drive that and think it's all right that it comes out of the ground and nothing's gonna happen to the Earth?' 'Cause those are all machines that need consumers to feed them, you know, and that's really where we were coming from."

Feed The Machine, the album, will arrive on June 16th. It follows up 2014's No Fixed Address.

Nickelback will begin a lengthy 44-date North American tour in support of the disc on June 23rd in Noblesville, Indiana. Support will come from Daughtry, Shaman's Harvest and, on selected dates, Cheap Trick.


Check it out: Watch the video for "Feed The Machine"

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