Real Rock News
Lars Ulrich could see hologram Metallica touring
Metallica drummer Lars Ulrich has said in a new interview that he is not opposed to one day touring the world as a hologram.
Speaking at the 92Y cultural center in Manhattan on November 5th, Ulrich defended the idea of using technology to put any artist who ever lived back onstage years or decades from now. Ulrich explained, "If the primary objective of a concert is to bring people together and share an experience, why do you need Lars Ulrich or James Hetfield there? Or Kirk Hammett or Robert Trujillo? If you've got the music, you've got the equipment, you've got the lights, you've got the video, there's gotta be some version . . . where artificial intelligence plays into all this."
Asked point blank if he would like a hologram of himself to still be touring a century from now, Ulrich replied, "If it can be done in some way where it's cool and it's not just some f**king weird cash-in or whatever, but if it there was a way to do it in a meaningful way . . . I believe the basic human need is to connect to other human beings -- that's what we all strive for in any way possible. So if there's a way that that could be, 100 years from now, 50 years from now, and I'm a hologram, fine with me. It's fine with me."
Ulrich has told us before that Metallica's main objective is doing the best it can to entertain its fans: "The main thing really is just the fans. How do you communicate with your fans, how do you get the music to the fans, how do you offer your fans the best Metallica experience that you can?"
Ulrich lives in the San Francisco Bay Area, the technology heart of the United States, where he said the conversation is "primarily about, when people look into the future, it's about artificial intelligence, and it's about how you adapt AI into everything that we know on a daily basis.”
A Tupac Shakur hologram performed with Snoop Dogg at Coachella in 2012, while Cirque Du Soleil brought a holographic version of Michael Jackson to the stage. More recently, it was announced that a hologram of late heavy metal singer Ronnie James Dio would embark on a world tour in December, backed by members of his old band.
Metallica just completed a run of European dates last week and will pick up again after a break next February 1st in Lisbon, Portugal.
Created by Eyellusion, the digitally recreated Ronnie James Dio made its live debut at last year's Wacken Open Air festival in Germany, and reappeared for the music industry at the Pollstar Awards in February.
The "Dio Returns" tour will hit Europe in December, followed by a South American run in early 2018 and a North American trek next summer.